Times Online have posted a great article about Emma’s involvement in People Three that features a few new promotionals from the shoot. I’ve also added the previously released ones that never where added to our gallery. Enjoy!

The thought of a young successful actress designing an ethical fashion range might seem, at first glance, as nauseating as Katy Perry’s public adoration of Russell Brand. Both just seem too dutiful to be taken seriously. Yet, even though I quietly hoped Emma Watson would become tangled at the first hemp-woven hurdle when the collection was announced in September, she has actually created a very clever range for the retailer-with-a-conscience, People Tree.

In terms of its ethical credibility, things don’t get more sound. Fair trade groups using organic cotton make the clothes by hand, and the work this collection provides helps to improve the lives of disadvantaged workers in Bangladesh, India and Nepal.

This, of course, we have seen before. What Watson, as Creative Advisor, has done differently, is that she has plaited together several fashionable threads to appeal directly to her peers. She might well be the face of Burberry, and have enjoyed at least one wardrobe deal with Chanel for her red carpet Harry Potter looks, but what Watson provides is an understanding that a bit of Hollister jersey blended into American Apparel basics, and topped off with humorous slogans, will mean that these clothes can transcend their worthy beginnings — and just become cool.
Read full article.