EWO has been updated with a new message from Emma!

I’m now back at Uni having spent January filming more scenes from Harry Potter and the Deathly Hallows.  It is absolutely wonderful to be back and see all my friends again – and of course to get back to studying! Thanks so much for your support and kind words about my People Tree Collection, it was really nerve racking, but I’m so glad it is being received so well and let’s hope we can begin to make a difference. Love Emma

The Daily Mail has a new interview with Emma about her People Tree Collection along with some awesome photos of her wearing some of the pieces, that have been added to our gallery, enjoy!

You’ve done acting, modelling, and now you’re designing. Is this the future for Emma Watson?
Oh, I don’t have any plans to be a designer. I’m doing this range because I really care about fair-trade and ethical fashion. I’m so pleased that I got involved, but I don’t want to take all the credit for being the designer because I haven’t trained as a designer or even gone to art college – in fact, I had no idea about the amount of work involved at the outset!

You are something of a fashionista, but were you completely new to fair-trade fashion?
The first time I heard about fair trade was during a geography coursework project, and I remember thinking, ‘Why isn’t everything fair trade?’ Everyone knows about fair-trade bananas and coffee, but of course anything can be fair trade. Fair-trade fashion costs a bit more but allows those who make it to earn a decent living; to be able to take care of their families and live with dignity.

Times Online have posted a great article about Emma’s involvement in People Three that features a few new promotionals from the shoot. I’ve also added the previously released ones that never where added to our gallery. Enjoy!

The thought of a young successful actress designing an ethical fashion range might seem, at first glance, as nauseating as Katy Perry’s public adoration of Russell Brand. Both just seem too dutiful to be taken seriously. Yet, even though I quietly hoped Emma Watson would become tangled at the first hemp-woven hurdle when the collection was announced in September, she has actually created a very clever range for the retailer-with-a-conscience, People Tree.

In terms of its ethical credibility, things don’t get more sound. Fair trade groups using organic cotton make the clothes by hand, and the work this collection provides helps to improve the lives of disadvantaged workers in Bangladesh, India and Nepal.

This, of course, we have seen before. What Watson, as Creative Advisor, has done differently, is that she has plaited together several fashionable threads to appeal directly to her peers. She might well be the face of Burberry, and have enjoyed at least one wardrobe deal with Chanel for her red carpet Harry Potter looks, but what Watson provides is an understanding that a bit of Hollister jersey blended into American Apparel basics, and topped off with humorous slogans, will mean that these clothes can transcend their worthy beginnings — and just become cool.
Read full article.

Vogue has released some very pretty photos from behind the scenes of Emma’s Burberry photshoot which can all be viewed in our gallery. Enjoy!

Two new videos with Emma from the Burberry photoshoot has been released, a behind-the-scenes video and a small video message from Emma herself. Screen captures can be found in the gallery and you can watch the videos by clicking on the thumbnails below. Enjoy and thanks to Snitch Seeker for the heads-up.

The dress Emma wore at the London premiere of Half-Blood Prince has been listed as number 15 on Entertainment Weekly’s 20 Knockout Dresses of the ’00s. Read what they had to say below.

Emma Watson at the Harry Potter and the Half-Blood Prince premiere (2009)
For her sixth Harry Potter movie, Hermione came into her fashion own — most memorably in this vintage Ossie Clark number.

Today I came across these two outtakes from Entertainment Weekly in medium quality that were missing in the gallery. Check them out while I finally upload some DVD screen captures from the Half-Blood Prince movie.

Emma’s official site has been updated with a christmas mini site!  She’s wrote a new EMS message saying she’s back filming Harry Potter, added some new photos and a video wishing fans a Merry Christmas!

Emma is offering fans the chance to ask questions about fair trade fashion via People Tree!

Emma is offering you the chance to ask her why she is so passionate about Fair Trade fashion. Are you eager to know why she thinks it’s so important? Why she’s so excited about using fashion as a tool to help reduce poverty? Maybe you are wondering why she chose to work with People Tree or what benefits she thinks sustainable fashion can bring? Or perhaps you just want to ask her why young people should care about where their clothes come from at all?

If you would like to ask Emma a question about Fair Trade and sustainable fashion simply film yourself asking your question and email the MPEG to askemma@peopletree.co.uk** A selection of the best questions will get a video answer back from Emma! The closing date for all video questions is 17th January 2010.

Portrait Magazine has released their Top 30 Under 30 list and Emma & Rupert came in at fourth and eighth!

5. No Sidekick: Rupert Grint
Born: August 24, 1988
For years he’s been the shadow of best friend and teen wizard Harry Potter, but finally this year Ron Weasley and his portrayer Rupert Grint, have stepped out of the shadow and become their own man. Ron got the girl, with Ron and Hermione becoming a couple in this year’s Harry Potter and the Half Blood Prince, while Rupert furthered his acting career with a few roles that will seek to cement his future movie career.

8. The Dilligent Student: Emma Watson
Born: April 15, 1990
She plays a dedicated student Hermione Granger in the Harry Potter films, but in real life, portrayer Emma Watson is just as studious to her studies. This year the young British actress can now add college student to her resume, as she is now attending Brown University in the USA, in an attempt for normalcy in her life.