A behind the scenes video from Rupert’s latest photoshoot with Instyle magazine has been released. We’ll do our best to have scans and possibly outtakes as soon as possible. Enjoy!

The Daily Mail has a new interview with Emma about her People Tree Collection along with some awesome photos of her wearing some of the pieces, that have been added to our gallery, enjoy!

You’ve done acting, modelling, and now you’re designing. Is this the future for Emma Watson?
Oh, I don’t have any plans to be a designer. I’m doing this range because I really care about fair-trade and ethical fashion. I’m so pleased that I got involved, but I don’t want to take all the credit for being the designer because I haven’t trained as a designer or even gone to art college – in fact, I had no idea about the amount of work involved at the outset!

You are something of a fashionista, but were you completely new to fair-trade fashion?
The first time I heard about fair trade was during a geography coursework project, and I remember thinking, ‘Why isn’t everything fair trade?’ Everyone knows about fair-trade bananas and coffee, but of course anything can be fair trade. Fair-trade fashion costs a bit more but allows those who make it to earn a decent living; to be able to take care of their families and live with dignity.

Times Online have posted a great article about Emma’s involvement in People Three that features a few new promotionals from the shoot. I’ve also added the previously released ones that never where added to our gallery. Enjoy!

The thought of a young successful actress designing an ethical fashion range might seem, at first glance, as nauseating as Katy Perry’s public adoration of Russell Brand. Both just seem too dutiful to be taken seriously. Yet, even though I quietly hoped Emma Watson would become tangled at the first hemp-woven hurdle when the collection was announced in September, she has actually created a very clever range for the retailer-with-a-conscience, People Tree.

In terms of its ethical credibility, things don’t get more sound. Fair trade groups using organic cotton make the clothes by hand, and the work this collection provides helps to improve the lives of disadvantaged workers in Bangladesh, India and Nepal.

This, of course, we have seen before. What Watson, as Creative Advisor, has done differently, is that she has plaited together several fashionable threads to appeal directly to her peers. She might well be the face of Burberry, and have enjoyed at least one wardrobe deal with Chanel for her red carpet Harry Potter looks, but what Watson provides is an understanding that a bit of Hollister jersey blended into American Apparel basics, and topped off with humorous slogans, will mean that these clothes can transcend their worthy beginnings — and just become cool.
Read full article.

Vogue has released some very pretty photos from behind the scenes of Emma’s Burberry photshoot which can all be viewed in our gallery. Enjoy!

UPDATE! A new video featuring behind the scenes footage from the Burberry shoot with Emma has been released. Click here to be directed to the video and find screen captures in the gallery. Enjoy!

I didn’t want to put these up until I could find the trailer in really great quality and here it is! Thanks to Oclumencia for the download links to the HD version of the teaser trailer for Deathly Hallows. Screen captures of this can now be viewed in the gallery and download links can be found below. Enjoy!

The teaser trailer first gives us a great behind-the-scenes look at the filming of the movie and then the awesome trailer begins. You can download it in HD mp4 format at the following links: 480p / 720p / 1080p.

Two new videos with Emma from the Burberry photoshoot has been released, a behind-the-scenes video and a small video message from Emma herself. Screen captures can be found in the gallery and you can watch the videos by clicking on the thumbnails below. Enjoy and thanks to Snitch Seeker for the heads-up.

Emma is featured in the new Burberry Spring/Summer 2010 ads, i’ve added some new photos of her from the campaign to the gallery, she looks amazing, enjoy!

The dress Emma wore at the London premiere of Half-Blood Prince has been listed as number 15 on Entertainment Weekly’s 20 Knockout Dresses of the ’00s. Read what they had to say below.

Emma Watson at the Harry Potter and the Half-Blood Prince premiere (2009)
For her sixth Harry Potter movie, Hermione came into her fashion own — most memorably in this vintage Ossie Clark number.

ScarPotter reports that the February issue of Empire Magazine will feature a Deathly Hallows set report and possible new stills from the movie. We’ll have exclusive scans right here on the site once the issue hit newsstands.

The first part of the screen capturing of the Half-Blood Prince DVD is the movie and they can now all be viewed in the gallery! Next up, the bonus features. Enjoy!